Why We Built This

We've worked with everyone from artists who have overtaken the underground, to athletes in action sports who are launching brands, to skincare and cosmetic brands focused on solving problems for irritable skins, to influencers positioning themselves in a unique way in the fitness community. Our clients pull tens, even hundreds of millions of views each month and build businesses around them, all while feeling genuine and authentic.

The trick is, it's hard to build like that. In fact, the more authentic or genuine you try to present yourself online, the more skeptics rip you apart and you actually build the opposite perception. Really weird, but psychology is often counterintuitive, and luckily those exact obstacles are what we've specialized in. This program is designed to give new entrepreneurs who can't afford to shell out thousands and thousands to hire a brand strategist a chance to use their taste and DIY sensibilities to create powerful cultural movements, regardless of what niche they're building in. We'll show you the tips and tricks to land committed followers, while engineering the right perception, and building trust with your authenticity.

Who Made It

Velo Projects

Questions are welcome: see contact, or read the FAQ. Edition 2, updated September 2026.