Privacy

Last updated September 2026.

Who We Are

The Cult Brand Bible is run by Velo Projects, a creative agency in the United States. Velo Projects decides what happens with the information described here. There is no public email address on this site on purpose; every request reaches us through the contact form.

What Is Collected

There are three things:

• Your account identity. An email address, and, if you sign in with Apple or Google, the identifier those services return. Passwords, when you use one, are stored hashed by the authentication service and are never visible here.
• Your answers. Everything you type into a worksheet field or a Say It Back, plus which module you were last on so the site can offer to resume.
• What you send through a form. The free checklist form takes an email address. The good fit message and the contact form take an email address, an optional name, and whatever you write. The free brand strategy call form takes your name, email, an optional website or social account, what you are building, what you are having the hardest time with, where you would like the brand to be in six months, and which stage you are at.

Your answers are never sold, shared, or used for advertising. Advertising measurement is separate and is described below.

Why We Have It

Only for the reason you handed it over:

• To send you the free Cult Brand Checklist you asked for.
• To reply to you at the address you gave us.
• To schedule a strategy call and read up on your brand before we talk.
• To understand which questions keep coming up, so the offer explains itself better.

Your details are never sold, rented, traded, or handed to anyone for their own marketing. We do not send you unrelated promotions from other companies, and you can ask us to stop contacting you at any time.

Who Else Is Involved

A short list, and nothing beyond it:

• The hosting and database service that runs this site and stores form submissions and account answers on our behalf.
• The payment service that processes a purchase, if you buy. Card details go to them, never to us.
• Meta (Facebook and Instagram) and TikTok, for the ad measurement described in the next section.

Advertising And Measurement

This site runs ads on Meta (Facebook and Instagram) and TikTok, so it loads their measurement pixels on public pages. They tell us how many people who saw an ad reached the site and how many went on to buy. What they receive is limited to that:

• That a page was viewed, and that a purchase happened, with the amount paid.
• That a form was submitted or the checklist was downloaded, counted as an event. The answers you typed, and your email address, are not sent with it.
• Standard technical details those services collect, such as an advertising cookie.

Never sent to them: anything you write in the program, your Brand Bible, or your account password. Those stay on your account and are not part of any ad measurement.

You can turn this off at the source. Browser tracking protection, an ad blocker, or the ad settings inside your Meta or TikTok account all stop these pixels from reporting.

Who Can Read Your Answers

Only you, from your account. Answers are stored per user with database rules that reject any request for another person’s rows. They are not reviewed, graded, or used as training material.

Sign In With Apple Or Google

If you use Apple or Google, you are redirected to them to approve the sign in. They tell this site who you are; this site does not receive your password. Apple offers a private relay address and that works fine here.

Your Rights

• Export. Download every answer as a JSON file at any time.
• Correct. Edit any answer by typing over it.
• Delete. Delete all answers, or delete the whole account. Account deletion removes your answers and your login. It cannot be undone.

All three live on the your data and backups page once you are signed in.

If you never made an account and only sent a form, the same rights apply: ask through the contact form for a copy of what you sent, a correction, or deletion, and we will take care of it. Say the word and we stop contacting you.

Retention

Answers stay until you delete them or delete your account. There is no automatic expiry, and no archived copy is kept after deletion.

Form submissions are kept while the conversation is still useful, and are deleted whenever you ask.

Age

This site is not intended for anyone under 16. We do not knowingly collect information from children. If a form was filled in by someone younger, tell us and we will delete it.

Where It Is Handled

The site, its database, and the services listed above operate in the United States, and those services may handle data in other countries. Wherever you write from, the same rules on this page apply to you.

Changes

This notice can change. The date at the top changes with it, and the current version is always the one on this page.

Cookies And Local Storage

Two kinds. The site stores a session so you are not asked to sign in on every page, and the Meta and TikTok pixels described above set their own advertising cookies on public pages. Nothing inside the program, once you are signed in, is tracked for advertising.

Contact

Questions, or a request to delete something you cannot reach yourself: send a message through the contact form.