THE BRAND BIBLEFOR ECCENTRICENTREPRENEURS.
Make a powerful brand that moves culture and breathes authenticity, not something that feels sterile and corporate.
Whether you're
developing an indie video game
This is a guide for culture based entrepreneurs, creatives, and go getters who want to build a real brand rooted in authenticity instead of flimsy, inflated corporate jargon and metrics. We ditch the “safe” work of logos and pitch decks and dive into the psychology of cult fanbases, and how to make people talk about you the way you want to be talked about.
Get people to care before you overbuild.
FOR PEOPLE WHO WANT TO BUILD SOMETHING LIKE THIS.
Palace Skateboards, Emma Chamberlain, Liquid Death, Kith, A24 Films, Adult Swim, Fear of God, Duolingo, or any other brand that breathes culture instead of reciting a mission statement.
Palace Skateboards
Skate
Emma Chamberlain
Creator
Liquid Death
Beverage
Kith
Retail
A24 Films
Film
Adult Swim
Television
Fear of God
Fashion
Dolls Kill
Fashion
Duolingo
Software
Palace Skateboards
Skate
Emma Chamberlain
Creator
Liquid Death
Beverage
Kith
Retail
A24 Films
Film
Adult Swim
Television
Fear of God
Fashion
Dolls Kill
Fashion
Duolingo
Software
2hollis
Music
Signal Snowboards
Snow
Edikted
Fashion
Reformation
Fashion
Outdoor Voices
Apparel
On The Radar
Media
437
Swim
Nate Sib
Artist
2hollis
Music
Signal Snowboards
Snow
Edikted
Fashion
Reformation
Fashion
Outdoor Voices
Apparel
On The Radar
Media
437
Swim
Nate Sib
Artist
Palace Skateboards
Skate
Emma Chamberlain
Creator
Liquid Death
Beverage
Kith
Retail
A24 Films
Film
Adult Swim
Television
Fear of God
Fashion
Dolls Kill
Fashion
Duolingo
Software
2hollis
Music
Signal Snowboards
Snow
Edikted
Fashion
Reformation
Fashion
Outdoor Voices
Apparel
On The Radar
Media
437
Swim
Nate Sib
Artist
Palace Skateboards
Skate
Emma Chamberlain
Creator
Liquid Death
Beverage
Kith
Retail
A24 Films
Film
Adult Swim
Television
Fear of God
Fashion
Dolls Kill
Fashion
Duolingo
Software
2hollis
Music
Signal Snowboards
Snow
Edikted
Fashion
Reformation
Fashion
Outdoor Voices
Apparel
On The Radar
Media
437
Swim
Nate Sib
Artist
These brands exemplify what it means to carry weight in their promise as companies, artists, and personas. We are fortunate to have worked with some of these incredible brands through our marketing firm Velo Projects.
A MILLION VIEWS IS EASY. GROWING A BORING BRAND IS NOT.
A million total views is not a lottery win and it is not a reward for posting more. It is what happens automatically, once the brand is clear enough that people actually care.
Most people think social media is a grind for views & likes, and when they hit a snag (not getting returns on their efforts) they resort to blaming the algorithm, “shadow bans”, or absolutely anything other than the real problem, which is: a bland brand. No, I'm not talking about a lack of effects or logos, or even music blasting in the background of an intro. A brand really comes down to a specific promise you're making to YOUR audience. The second you're able to dial this in, the views start flying in from all directions.
The reality is it's unbelievably easy in today's world to get your content viewed like crazy. Things are so saturated today, and that's a massive superpower. When there's tons and tons of people making videos, they're all doing the same things and they're all SCARED of the same things. They resort to gimmicks or try-hard content that give you the ick as a viewer... When the actual answer to creating an authentic, interesting brand is much easier: strategy.
As a brand strategist who started in the music space helping incredible artists like Nate Sib, Flyingfish, and Kevin Rudolf build worlds in content and strategy, I later moved on to other culture based brands in action sports, music tech, skincare + cosmetics, and more, helping them get hundreds of millions of organic views, more importantly from people that ACTUALLY cared about them.
THE FIRST PROOF IS USUALLY THE HARDEST PART.
This was specifically designed for people looking to get their first million total views, first few thousand followers, and first few thousand dollars in revenue.
This is arguably the hardest part, but most of that comes down to mental adjustments. We specifically designed this to make those mental hurdles as simple as possible to understand and break them down in a way you can grasp quickly and eventually use to guide your team as you grow.
Most people at this stage do not need more random tactics. They need mental models and decision-making frameworks that help them understand what matters, stop wasting money, make better choices, and communicate those choices clearly as the brand grows.
ATTENTIONTRUSTViews from people that will truly care.VIEWERSDEVOTED FOLLOWERSFinding a thousand real followers.SALESSERIOUS SUPPORTGet the first few thousand dollars through the door. Make this a real business.
THIS WILL PREVENT YOU FROM BECOMING...
A lot of early brand problems are not caused by a lack of effort. They are caused by putting a ton of effort into the wrong thing.
IN 2 HOURS, YOU'LL STOP FEELING THAT CLOUDINESS ABOUT YOUR BRAND.
This program is a critical cheat code to all the biggest problems creative entrepreneurs specifically face. The biggest struggle is truly that they are FULL of ideas, and as a result it is really freaking hard to know which one to pursue. Even if you know what you're selling or what your promise is, there are so many ways to spin it. Luckily, these are easy fixes. This program will give you extreme clarity and rules of thumb to know how to make executive decisions without that analysis paralysis or fog. You'll know how to make powerful moves and translate them so your future employees and even customers can keep the message of the brand moving.
While most people, and even companies, throw the word brand around, most of them have it horribly wrong. We'll introduce you to a new understanding so you can build on a solid foundation.
Amateur brand builders kill their brands from the jump by trying to hack, scheme, or use “methods” to get success. The reality is that the fastest way to building an insane brand is strategy. We talk about the difference between brand-adjacent tactics and “get rich quick” plays that will destroy your brand, destroy trust, and leave you broke.
Culture is the way a community operates in life. Values, behaviors, thoughts, dialect. When you learn to dive even deeper, you can spot the mechanisms that drive it and become a leader in shaping its progression.
Here's where we face the uncomfortable reality that most people don't care about us, at least not immediately. But with the right approach to discoverability, narrative alignment, and identity building, we can become important to people.
+ four more modules, including Getting Your First Million Views, which covers stupid simple tactics to make sure you get your first million views within 90 days (probably less).
YOU'RE ALREADY ON THE RIGHT TRACK.
The last thing I'll say is that the fact you're being proactive and seeking out answers means you're on the right track.
Never be afraid of learning.
Every excellent entrepreneur, artist, and creative is hungry to learn more, and that's why they get in front of tens of millions of people. Often, every month. They keep learning, and keep growing.
So, enjoy this journey and let this Brand Bible be your guiding light throughout the process.
Build the promise. Earn the attention. Make the first sale.